The flying less movement

First published March 2018. Updated May 2019.
By Javier Caletrío

Compared to the cacophony of disparate voices praising the virtues of driving less, cycling and walking, calls for rethinking our flying habits seem to be few and far between. Yet the number of advocates of ‘flying less’ has been steadily growing for more than a decade. As their voices begin to echo further afield, their aim is to turn what has been until now a rather niche debate into a movement reshaping the way we think of air travel. Who are these people and what is their message?

The flying less movement has been energised by citizens making a consistent effort to achieve a low-carbon footprint not just at home through, for example, recycling, using more energy-efficient appliances, or driving less, but also in activities away from home that have often involved flying such as holidaymaking and work-related conferences and meetings. Although the size of the movement is not known, it involves people from many different professional backgrounds in every continent. Some of its most visible advocates are environmentalist Rob Hopkins, founder of the Transition Towns movement, Swedish sports commentator and gold medal Olympian Bjorn Ferry, Swedish opera singer Malena Ernman and her daughter, Greta Thunberg, and some climate scientists such as Alice Larkin and Kevin Anderson in the UK, and Kim Cobb and Peter Kalmus in USA.

Key strands of their message, as articulated by some of its most visible figures, can be succinctly outlined in the following points:

Climate change is an urgent issue

We tend to think of climate change as a problem that can be addressed with incremental changes in technology and behaviour aiming at lower energy consumption in a more or less distant future. Yet, what matters are not levels of technological efficiency in say 2080 but cumulative greenhouse emissions which could trigger a tipping point in climate dynamics. This means that we have a limited ‘carbon budget’ that must be adhered to if average global temperatures are to stay below what has been agreed as being a safe threshold. The size of this budget depends on the probability of exceeding the 1.5 or 2 degrees threshold between acceptable and dangerous climate change. To meet the commitment of the Paris Agreement of keeping temperatures ‘well below 2 degrees’ (and aiming towards 1.5 degrees) we have a carbon budget of 655 billion tonnes of CO2 (from 2020), and at the current rate of emissions this budget will be consumed within 18 years. If rich countries are to honour the principle of equity enshrined in the Paris Agreement and make a greater mitigation effort, they have to cut carbon emissions by more than 10% per year. So what happens between now and 2030 or 2035 is therefore critical. The problem is that adapting everyday technologies to new energy systems can take decades, and therefore there is no alternative but to reduce energy demand. This means changes in lifestyles, and for those who have normalised high-carbon lifestyles this means flying less or not flying at all.

Climate change is about equity

The notion of carbon budgets reframes climate change as a zero-sum game. The more carbon is emitted by some, the less can be emitted by others. Discussions about the responsibility for reducing emissions have tended to focus on emissions by countries. Turning their focus to individuals, recent reports by Oxfam and the French economists Lucas Chancel and Thomas Piketty have shown that the richest 10% of the global population is responsible for 50% of carbon emissions (and the richest 20% is responsible for 70% of emissions). Climate scientist Kevin Anderson has estimated that if this privileged group were to reduce its emissions to those of the average European citizen, global carbon emissions would be reduced by 33%, within one or two years. Poor people who will be most affected by climate change are those who emit less carbon and whose well-being could be significantly improved with even modest increases in energy consumption. There is one pie for all but at the moment there are some who are eating most of it while others pick at the crumbs that fall from the table.

Flying is not normal

In western societies affluent segments of the population have come to think of flying as a normal aspect of everyday life or at least a normal aspect of holidaymaking and certain jobs such as academic research. Yet, only 2-3% of the world’s population flies internationally in any given year and 95% have never been on a plane. Seen from a global perspective, flying is an elite form of transport. Even in some western societies, flying is the privilege of a few. In the UK 15% of the population is responsible for 70% of all flights.

Most flights abroad in England are taken by a small, affluent part of the population. Credit

Flying is artificially cheap

 Worldwide more than 420 new airports, 121 new runways, 205 runway extensions, 262 new terminals and 175 terminal extensions are currently being planned or under construction. The aviation industry expects the number of passengers to double to 8.2 billion in 2037. But this growth is being aided by low-tax or tax-free fuels and a lack of regulation regarding carbon emissionsaviation has repeatedly been left outside international climate negotiations such as COP21 and current plans to offset aviation emissions after 2020 have fundamental flaws. The current system of mass air travel relies on a number of policies and those policies can be changed. The expansion of aviation is not inevitable.

Beware of techno-optimism…

Despite claims by the aviation industry such rapid growth is not ‘green’ [1]. There is no such thing as sustainable aviation. Innovation in fuel efficiency and less polluting fuels are not enough to make aviation a clean mode of transport, especially considering the current and expected rapid growth in demand [2]. Norway’s airport operator has noted that electric planes will be available by 2050 to operate short-haul flights. There are at least four problems with this statement. Firstly, it still has to be proved that large commercial electric planes will be available by then and that they will deliver what is being promised today [3]. It is important to remember that in the early stages of development new technologies often go through a hype phase in which the technical problems are consciously downplayed while the potentials are overstated so as to attract investment. Secondly, even if commercial electric planes could work for shorter distances, long-haul flights, which in the UK accounts for around 72% of aviation emissions, would still operate with conventional fuel. Thirdly, regardless of whether electric planes are available then, the key concern is to reduce emissions as fast and as widely as possible within the next two decades so as to have a fair chance of avoiding dangerous climate change. Right now, the only way to reduce emissions significantly in aviation is by reducing demand. Finally, aviation will consume a very large part of the carbon budget by 2050. In a 2015 report, the research organisation Öko-Institut warned the European Parliament that international aviation’s CO2 emissions may reach a share of 22% of global emissions by 2050. This share is greater in countries where aviation is more prominent. Projections for the United Kingdom show that if the government is committed to limiting global warming to 1.5 degrees 71% of the national emissions budget will be consumed by aviation by 2050. It is possible that other forms of commercially viable air travel such as air ships will emerge that will make low-carbon aviation possible. Investment is being put into this possibility, but for now avoiding dangerous climate change means reducing aviation demand and changing one’s lifestyle accordingly.

… and don’t sweeten the message

The need to address climate change has been discussed for three decades. During this time messages of hope have nurtured complacency and achieved very little: green-house emissions keep growing. Reporting clearly and bluntly about the serious risks ahead is more effective than spinning a cheerful yarn about climate change as recent research suggests.

Integrity matters

When communicating science, it is important to ‘walk the talk’. If science says that current trends in aviation are incompatible with avoiding dangerous climate change, then it makes sense to act accordingly, otherwise one’s talk may be interpreted by others as cheap virtue signalling. Lecturing people about the risks of climate change and its effects on the planet and poor people while sitting on a plane will ultimately weaken trust in scientists.

Climate activist Greta Thunberg on the train, leading by example.

Individual versus collective action is a false dichotomy

Reducing emissions urgently requires decisive action by governments and big business to put in place regulations and infrastructures that enable individuals to change their habits. However, the argument that a focus on individual action diverts attention from systemic change is premised on a false dichotomy. Individual action does matter because it is a catalyst for collective action. Individual and system change go hand in hand. Four interrelated issues to consider:

Never underestimate the power of small, peaceful minorities

Most probably only a small part of the population will willingly fly less or stop flying. But small minorities can be powerful minorities and their gestures matter, especially when, as is often the case with frequent flyers, these people occupy influential positions and their voices can be heard more loudly than others. The actions of a small but visible segment of the population could be a symbolic but essential catalyst for wider cultural change. Weren’t the suffragette, abolitionist, and American civil rights movements initially made up of a small number of individuals committed to positive change?

If you decide to fly less you are inspiring others

People fly less when others around them, especially influential figures, fly less or stop flying. Research by Steve Westlake found that of those who know such an individual, around half fly less as a result, and around three quarters say knowing that person has changed their attitudes. When communicated effectively, the action of an individual sends ripples across the many social relations that each of us is part oflocal communities, work places, professional associations, hobbies and sports societies. The larger the number of these distinct settings where action is taken the more likely it is that opinion dynamics will be flipped. So if you decide to fly less, make sure others know about it.

… and you are creating space for ambitious policies

‘Political will’ is needed to achieve radical mitigation in all sectors of the economy. But politicians cannot lead without followers. Research conducted from 2014 to 2018 by Rebecca Willis on how climate change looks from the politician’s point of view found that most British politicians understood the need to act on climate but it was not straightforward for them to do so. Reasons for this included the fact that climate change was not yet something discussed as part of mainstream politics and talking about climate could be a ‘career-limiting move’. Another reason was that ‘politicians feel under very little pressure to act on climate change. They report limited interest from their constituents, and need to find ways to make climate action relevant to the daily lives and concerns of the electorate.’ If political will cannot exist without public consent, with your personal actions you are contributing to make ambitious policies possible.  

In a nutshell

Atmospheric scientist Peter Kalmus summarises the argument: ‘Collective action enables individual action (by shifting systems) and individual action enables collective action (by shifting cultural norms). Visible, conspicuous individual action is also collective action. We won’t get a carbon fee and dividend, for example, until the grassroots care enough about climate change’ [4].

Flying probably dominates your emissions

In 2016 the greenhouse emissions per capita in the European Union was 8.7 tonnes of carbon (measured in CO2-equivalent). Just one round transatlantic flight (London – New York) in economy / coach class produces 2.76 tonnes per passenger [5]. If flying is an integral aspect of your lifestyle it probably represents the biggest share of your carbon footprint.

Flying less is about living within planetary boundaries

The annual emissions budget per person per year required by 2050 in order to stabilize warming below 2 degrees is  2.1 tonnes (and for 1.5 degrees it is an even a smaller budget). Since the world is decades away from viable clean flying technologies, flying as usual has no place in a liveable planet.

Flying less is about positive change

Flying less is not about ‘sacrifice’ or limiting one’s choice. Instead it should be seen as making a positive change in one’s life, a rediscovery of the pleasures of slow travel and simple living. Above all it is a commitment to ‘live with the future’, as if the climate mattered and as if we cared for our children, future generations and the poor.

Flying less is about exploring all available options

People who stop flying or begin flying less often talk about the pleasures of discovering that one’s lifestyle can be re-set when non-flying options are properly considered and that aviation is not as necessary as it may seemeven if you are a travel writer as Evelina Utterdahl has demonstrated! Frequent flyers including many academics should take an opportunity to re-set their values and rethink why they fly and whether it is strictly necessary. Do I really need to attend that conference?  Why not an on-line presentation? Would I attend it if it took place in a less attractive place? Am I really attending because of the benefits to my work or because of the tourism opportunities it provides? How much is flying related to status seeking in academia and other jobs? Isn’t it possible to keep updated about your research field by using the many on-line resources available? Is flying really unavoidable or is it that I am reluctant to change my habits? Work places can help in promoting a new culture of doing business and research. For example, the Tyndall Centre for Climate Change Research has issued guidelines for helping their own staff to consider every non-flying option possible. This is now being used by other institutions.

Flying less does not mean giving up holidays abroad

Although long-distance travel by train and ship does not currently receive the same support as airport expansion, in Europe it is still possible to travel comfortably by these means of transport. The flying less movement hopes that enough people will demand and use lower carbon land and sea travel options so that eventually it becomes easier to visit distant places without jumping on a plane. This was the aim of Kate Andrews, co-founder of Loco2 (now Rail Europe), a London-based start up whose mission is to make booking a train in Europe as easy as booking a flight. Many people plan their railway journeys with the help of The Man in Seat 61.

Negotiating inertias in work and travel cultures and infrastructures

Obviously attempts to significantly reduce one’s carbon footprint face many constraints, as the guidelines to reduce work-related flying issued by the Tyndall Centre acknowledge. These constraints range from expectations at work places to spend a limited amount of money and time travelling, to practicalities such as when travelling long distances with small children (for example, to visit relatives abroad). The inertias of the system are there constraining individuals’ aspirations for low-carbon travel. The flying less movement places the emphasis on rethinking what is necessary and possible at a personal level within existing constraints, while at the same time supporting wider efforts for profound changes in working cultures and travel systems.


These are some resources to learn more about the flying less movement. Please note that the list is not exhaustive.

Video about Peter Kalmus: find out how and why a climate scientist felt compelled to shrink his carbon footprint by 90%.

Video with Alice Larkin: Aviation, shipping and the Paris Agreement.

Initiatives to reduce aviation

A Free Ride: Campaign for a fairer way to fly

No Fly Climate Sci

Flying less: Reducing academia’s carbon footprint

Call on Universities and Professional Associations to Greatly Reduce Flying

Stay Grounded 

Reflections about flying less in academia

Anthropology: In an era of climate change, our ethics code is clear: We need to end the AAA annual meeting

Archaeology: Decarbonising archaeology

Ethnomusicology: Academic flying, climate change, and ethnomusicology: Personal reflections on a professional problem

Advocating flying less in leisure pursuits

Rock climbing (by Kevin Anderson): Meltdown: Climbers and climate change

Surfing (article about Fergal Smith by Paul Evans): Fergal Smith’s Big Idea

Surfing (video about Fergal Smith): Beyond the Break


Beyond Flying: Rethinking Air Travel in a Globally Connected World


[1] Aviation is responsible for 2.4% of global energy-related CO2 emissions. However, the global warming impact of aviation is larger. This is because emissions at high altitude have an enhanced impact on climate through the process of ‘radiative forcing’. According to a conservative estimate radiative forcing  is thought to more than double the global warming impact of aviation (an estimated 4.9% of man-made global warming).

[2] The potential of biofuels and alternative sustainable fuels to decarbonise aviation is limited. Synthetic electro-fuels (synthetic fuel produced through combining hydrogen with carbon from CO2) is one possible way to decarbonise fuel demand according to the environmental organisation Transport & Environment. However, it is not an easy task. T&E argues that ‘using electrofuels to meet expected remaining fuel demand for aviation in 2050 would require renewable electricity equivalent to some 28% of Europe’s total electricity generation in 2015 or 95% of the electricity currently generated using renewables in Europe. Fellow Travellers notes that the development of electro-fuels is ‘almost certainly necessary, but it will not be sufficient on its own to bring aviation emissions within safe limits; even if implemented in full.’ A study from the International Council on Clean Transportation on the cost of producing alternative jet fuels in the European Union found that overall the cost, even for the cheapest, is much higher than the cost of petroleum, ‘necessitating substantial policy support for them to reach the market’.  Friends of the Earth argues that biofuels cannot be produced in enough quantities to make a difference without creating serious problems for the environment. Biofuel production threatens food supplies and farmers’ livelihoods, destroys forests and other valuable habitat, increases greenhouse gases, and diverts support from other renewable energy sources.

[3] In July 2015 an Airbus two-seater electric aircraft crossed the English Channel in 36 minutes. This is a technology demonstrator and engineers acknowledge that the roadmap for electric planes is a long one. Their plan is to move towards regional aircraft with electric hybrid technology.  (See also Solar Impulse.) According to consultancy Roland Berger, in October 2018 there were around 130 different electric aircraft programs in development worldwide (including 55 in the US and 58 in Europe). Most of these projects concern urban air taxis and personal flying. Regional aviation and large commercial aircraft respectively represent only 10% and 2% of the projects. For further information about the carbon mitigation potential of electric aviation see the report by Fellow Tavellers.

[4] Quote from Peter Kalmus’ acceptance speech for the Transition US Walking the Talk Award.

[5] The distance in miles between London and New York is 3450 miles. The climate impact conversion factor for passenger miles flying in economy/coach class is 0.8 kg CO2-e. Therefore the resulting figure is 2,76 tonnes CO2-equivalent. NASA atmospheric scientist Peter Kalmus explains these calculations in his book Being the Change.